Wilmington, DE – 11 November 2024 – As 2024 comes to a close, Red X Talent, a global leader in influencer marketing and talent representation, is excited to unveil its ambitious goals for 2025. With a focus on empowering creators, delivering exceptional results for clients, and expanding its global reach, Red X Talent is ready to redefine the standards of the industry.
Looking Back: A Year of Growth
Over the past year, Red X Talent has achieved remarkable milestones:
Successfully expanded operations from the United States to London, United Kingdom, and Hanoi, Vietnam, establishing a strong global presence with European and Asian headquarters.
Represented an exceptional roster of influencers across industries including fashion, dance, fitness, and lifestyle.
Delivered over 300 impactful campaigns, driving meaningful engagement and results for brands worldwide.
Establishing connections with over 3000 influencers across the globe.
"2024 was a pivotal year for us, with global expansion and outstanding collaborations that showcased the power of authentic influencer marketing," said Red X Talent's CEO. "We’re proud of what we’ve achieved and are excited to build on this momentum as we move into 2025."
2025 Goals: Driving the Future of Influencer Marketing
For 2025, Red X Talent is setting its sights on key priorities to continue transforming the influencer marketing landscape:
1. Expanding the Client Portfolio
Red X Talent aims to collaborate with even more global brands, creating campaigns that resonate across cultures and industries. With a focus on innovation and creativity, the agency plans to:
Partner with automotive, finance, tech, sports and luxury fashion brands to align with emerging trends and audience demands.
Develop long-term partnerships with brands seeking authentic connections with consumers.
"Our goal is to create campaigns that not only drive results but also foster meaningful, long-term collaborations between influencers and brands," said Deoz Wilson.
2. Empowering Influencers with Career Development Opportunities
At the heart of Red X Talent’s mission is the success of its creators. In 2025, the agency is committed to:
Launching a new internal community program that provide influencers with tools for personal and professional growth.
Expanding representation to include Athletes, offering opportunities to creators in underserved regions or categories.
Diversifying revenue streams for talent, including product lines, events, and licensing deals.
3. Leveraging Data and Technology
To deliver even more impactful campaigns, Red X Talent will invest in advanced analytics and technology to:
Provide brands and influencers with actionable insights into campaign performance.
Optimize partnerships by using data to match brands with the right creators for their target audiences.
Integrate Red Software for seamless collaboration and reporting.
4. Strengthening Global Operations
Building on the success of its Wilmington, San Francisco, London and Hanoi offices, Red X Talent plans to:
Establish a new office to further expand its reach.
Enhance cross-regional collaboration between North America, Europe, and Asia for a truly global approach to influencer marketing.
5. Expanding Our Influencer Talent Roster
As part of Red X Talent’s 2025 vision, the agency is dedicated to expanding its talent roster to represent a more diverse and dynamic group of influencers from across the globe. By bringing fresh voices into the fold, Red X Talent aims to amplify creativity and provide brands with unparalleled access to top-tier talent.
Key Areas of Focus Include:
Diversity and Inclusion: Actively seeking to represent influencers from underrepresented communities, ensuring a broader spectrum of voices and perspectives in campaigns.
Emerging Niches: Identifying and onboarding influencers in high-growth niches such as sustainability, gaming, education, wellness, and technology.
Global Reach: Expanding representation to include influencers from emerging markets in Asia, Latin America, Middle East, and Africa, connecting brands with audiences in these rapidly growing regions.
Next-Generation Creators: Partnering with rising stars and micro-influencers who bring authenticity, innovation, and deep engagement to their content.
"Our influencers are the driving force behind everything we do," said Red X Talent's CEO. "In 2025, we’re not just expanding our roster; we’re expanding opportunities for brands to collaborate with creators who are shaping the future of digital content."
By broadening its talent roster, Red X Talent is reinforcing its commitment to delivering exceptional campaigns and empowering influencers to build impactful, sustainable careers.
6. Investing in Talent: Expanding Our Team
To support its ambitious 2025 goals, Red X Talent is committed to growing its internal team by hiring more employees across its global offices. With new opportunities on the horizon, the agency is focused on building a diverse, talented workforce that will drive innovation and provide exceptional service to clients and influencers.
Key Hiring Initiatives Include:
Strengthening Global Operations: Expanding teams in the United States, United Kingdom, Vietnam, and exploring opportunities for new regional offices.
Diversity and Inclusion: Ensuring an inclusive hiring process to build a team that reflects the global communities Red X Talent serves.
Training and Development: Launching programs to upskill employees, fostering growth and innovation within the organization.
"Our people are at the core of our success," said Hoa Nguyen. "By expanding our team, we’re not only preparing for the future but also ensuring we have the expertise to support our clients and influencers at every step."
This hiring initiative reinforces Red X Talent’s commitment to operational excellence and its vision of becoming the most trusted partner in influencer marketing worldwide.
About Red X Talent
Founded in 2021, Red X Talent is a global influencer marketing and talent representation agency with operations in North America, Europe, and Asia. Specializing in talent advocacy, brand collaborations, and data-driven campaigns, Red X Talent empowers creators and brands to connect with audiences worldwide.